Monday 16 April 2012

Semiotics Of The Kitchen


Semiotics Of The Kitchen By Martha Rosler

semiotics of the kitchen is about a woman going through the letters of the alphabet of utensils in the kitchen. The video displays the kitchen in a stereotypical home showing a traditional female role. But Rosler has injected a sense of violence into the video by stabbing the air or table with some of the utensils she's displaying. She has replaced the typical domestic meanings of the kitchen and changed it into a video with actions of violence and frustration. "when the woman speaks, she names her own oppression." - Martha Rosler 1975 http://www.ubu.com/film/rosler_semiotics.html
The typical signs of domestic instruments, the food production company and the stereotypical role of the domestic housewife progresses to anger and violence which is portrayed in this video. I also found another video inspired by "Semiotics Of The Kitchen" called "Semiotics Of The College Student" which is showing what typical college students are grounded to.

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