Barbara Kruger

Barbara Kruger

Barbara Kruger-(link to website) is a Graphic designer that layers found photographs that are typically recognisable with black bold letters against a red background with text that has aggressive meanings, which makes viewers question ideas about consumerism, feminism, classism and desire to want. She is protesting against magazines that advertise the things she is aggressing against. However her work has appeared in museums, galleries, billboards, posters etc and a campaign for Selfridges. Either she's doing it because it is the perfect setting for her work and Selfridges want a different approach on advertising. it's almost like Selfridges is having a joke at customers expense by advertising these anti-consumersim slogans and yet people still shop mindlessly and probably not too sure of the meaning of these slogans and just don't care.